Quinoa Bar
A healthy quinoa bar created and sourced from Ecuador.
Increasing access to quinoa
For this project, we rebranded a quinoa health bar. I worked with DMFF, an organization from Ecuador that creates healthy snacks made of quinoa grown locally from the Andean Region.
The bar needed to appeal to an American market and differentiate itself from other brands like Cliff, Luna, and Kind. DMFF originally produced quinoa energy bars for the World Food Program in South America. Now they want to begin selling in the U.S. because of the boost in quinoa demand.
Our goal for the rebrand was to incorporate the indigenous native Andean Region. We settled on Kimsa which means 3 in their native language and put an interesting spin on it by keeping the Q for Quinoa.
Currently exploring how AI does and doesn't fit into the design process.
Let's have a conversation.